How to Advertise on Facebook: The Complete Guide

With more than 1.5 billion active users out of 2.27 billion users, Facebook gives the biggest customer platform to connect effectively around the world. That’s why Facebook Ads is an exceptional platform to save your time and money by optimizing your ad delivery to the right audience.

In fact, Facebook Ads is not bounded by any geographical limits that will help you to reach your ideal customers based on what they like, their interests, and their behaviors. In addition, you can promote anything, any content right for your business with the viable utilization of Facebook advertising tools available to you.

Here is the perfect guide to know how to advertise on Facebook with an incredible Ad campaign.

In this blog, we cover:

For a successful Facebook Advertising, you can't simply make and promote and leave it there. You have to create a successful Ad campaign to get connected with your targeted customers. For that, you have to:

Fill in your business details and contacts. You don't have to share any of your personal details.

To reach out to targeted audiences you will have to create a Business Manager account on Facebook.

If you haven’t set up a Business Manager account, here's the way you can do it.

Go to business.facebook.com

1. Click on the Create Account in the upper right-hand corner.

If you aren’t currently signed into Facebook, you will be asked to sign in.

If you don’t have a personal Facebook account, click on Create Account to get one.

2. Insert your business and account name, your name and your business email address in the appropriate field. Then click on Next.

3. Enter your business details and click on Submit.

4. Confirm your email address to receive full access to the account.

Once you have set up the account, you will be able to add your Facebook business page.

To add your Facebook page to Facebook Business Manager:

1. Click on Add Page from the Business Manager dashboard.

2. Click on the Add Page again in the pop-up box.

3. Enter the name of your Facebook business page in the text box. Then click Add Page.

If you don’t have an Ad account, here’s how to set up a Facebook Ad account.

1. From the Business Manager dashboard, click Add Ad Account, then Create Account.

2. Enter your Ad account name, then click Next.

Keeping on top of your Facebook marketing can be a challenging task, and you might not want to do it alone. Facebook Business Manager enables you to add team members so you can have an entire group of people working on your Facebook business page and ad campaigns. Here’s how to set up your team.

1. From your Business Manager dashboard, click on Business settings. Then click on People and enter the Name or ID or Email of people you want to give the access to your Facebook Business Manager.

2. You can decide whether to give these individuals limited page access or full access.

3. Now you need to wait for each of the individuals to accept your invitation to be a part of your Facebook Business Manager team.

The Facebook pixel is an analytics tool that comprises the code to measure the effectiveness of your Facebook ads. Adding pixel into your website can really help you to track site visitors and the conversions from Facebook ads.

Facebook pixel allows you to:

From your Business Manager dashboard, click the Pixels(under the Measures & Reports).

Then click on the Create a pixel.

Enter the pixel name and the website URL, then click on Create.

Once you created the pixel you can install the pixel which is a snippet of code to your website to track the events. Select the installation method and add it to your website.

To create an ad on Facebook for the first time, you need to open an ad account.

To create an ad on Facebook for the first time, you need to open an ad account.

The first and foremost thing you have to do while creating a campaign is choosing your marketing objective. The important thing is to choose the right objective as Facebook will optimize ad placements on the basis of your objective. The success of your campaign will depend on your Ad objective and how you are targeting your campaign.

As shown in the screenshot above, Facebook's ad offers 11 marketing objectives:

Once the objective is selected, then it will display the Ad option that makes the most sense in terms of achieving your campaign objective.

Note: Depending upon the campaign objective you choose, Facebook will generate the most affordable outcomes.

Create an Ad set for your campaign to define the:

Finding the right audience is very crucial for a successful campaign. Database size of your targeted audience will rely on the size and population of your targeted demography. You can choose the audiences who you want to target for your ads:

Since people continue looking through their Facebook newsfeeds, it's difficult to grab their attention. So, always try to make your ad as unique as possible. Make it stand out with Images and background colors, catchy captions, and phrases.

Finding the right audience is very crucial for a successful campaign. Database size of your targeted audience will rely on the size and population of your targeted demography. You can choose the audiences who you want to target for your ads:

Choose how you'd like to structure your ad. Given below are the exciting ad formats on Facebook. You can choose any from them:

Note: Carousel ads and video ads particularly possess few of the highest engagement and CTR rates.

The last stage of the campaign structure is entering the text for your ad. Your ad is what your customers or audience will see.

At the bottom of the creative section, there are various simple details that are more likely to be missed. That includes several sections where you can put the Ad copy along with CTA and URL descriptions. You can benefit from each of them. The CTA button will help you to drive the conversions and by using the exact copy in the exact places which enhance your campaign influence.

Check the Ad preview and make sure it's actually what you needed. Remove any ad placements you are not willing to use. Furthermore, when you are happy with all the above, double check your campaign settings and then ‘Confirm’.

Before creating a Facebook Ad campaign, you should be familiar with your own strategy. Without that, you will easily get confused with the options and you will end up in making an ad campaign which does not target anything useful.

Before you start every campaign, you need to ask these questions to yourself.

If you lack a specific Ad objective, you will fail to create influential ads. Hence you should develop the game plan first.

Facebook is a powerful and flexible advertising platform for any business. It doesn't make a difference what industry you are in, how big or small your company is. Facebook provides you with multiple choices to tailor your marketing methods and help you to create a more efficient and successful Ad campaign, all in concordance with your spending limit, efforts and time requirement.

In short, Facebook is an advertising platform that helps you to create optimized Ads targeted at the right audience.

If Facebook Advertising is still not a part of your marketing strategy, make it. It’s worth it!