What is Kintegra?
Kintegra is the next generation cross-channel advertising platform that unifies digital marketing tasks to a single point of execution using in-built artificial intelligence. Kintegra, helps you to reaches out to the right audience with the right message at the right time, enhances engagements and conversions, and monitors optimization through various platforms on a continuous basis.
How Kintegra add value to my digital marketing tasks?
With Kintegra you can boost performance, reduce operational complexity, and spend more time focusing on creative and strategic activities.
What channels can I use with Kintegra?
At the moment, you can launch campaigns on Facebook, and Google Ads. However, we are expanding, and very soon you will have the option to launch in other channels, like LinkedIn, Taboola, Twitter Colombia ad network, Amazon Bing etc.
What does Kintegra optimize?
Kintegra’s optimization process is applied to all aspects of your campaigns, including budget allocation, ad campaign automation, set / increase/decrease budget, bid auctions and much more.
Is Kintegra for B2C or B2B?
Kintegra is more compatible with B2B as it provides the awareness, scale, and transactional pace to fuel the optimization process for business growth.
Does Kintegra execute campaigns, or just make recommendations and analyze results?
Kintegra analysis the campaigns created by you on different social media platforms and manages them 24*7 through vast campaign variables customized for each campaign.
Where can I see the stats and results of the campaign?
During the campaign, you can see, via your dashboard, how well the campaign is doing.
I want to change or edit some things in the campaign, how do I do it?
You will be able to edit your campaign budget and dates. If you want to edit anything else, Kintegra will take you to your native account.
Does Kintegra focus on paid or organic campaigns?
Kintegra is primarily a paid media solution.
What doesn’t Kintegra do?
Kintegra is the easiest way to start your online campaign. The best thing about Kintegra is that you can do cross-channel advertising in a few simple steps. Kintegra will optimize your campaign to get the best results. You have an informative dashboard to show the status of the campaign and for you to make decisions based on that.
What kind of data does Kintegra collect or track?
Kintegra collect information as listed below solely for the purpose of running marketing campaigns effectively. These pieces of information collected are non-personal and cannot identify individual users.
  • Data collected by mapping user's online journey- The user who engages with the campaign/ ad can be anonymously tracked using a Pixel code. This piece of code is embedded on the website, landing pages or any other web-based property the customer wants the user to engage with. The information so collected are the following:

    • Device Details- Operating System, Browser used etc

    • IP Address

    • Landing Page URL

    • Time and Date of engagement

    • Referral URL

    • Such data collection is secured by Kintegra and data collected using the pixel code traverse from client to kintegra system in secure encrypted protocol

  • Third Party Data- We may ask the client for any third party data or information that can help us in precise targeting. Although the client may or may not choose to share such information. The data such shared will be used only for the benefit of the client's business and will not be shared with any outside party or any other client. Examples of such information:

    • User ID's

    • Device ID's

    • Email ID

    • Mobile Number

How kintegra use the data collected?
Kintegra use the data collected for the following given purposes:
  • The data collected by Kintegra is used for constructive targeting. This data-driven advertising helps the clients to reach the right set of audience and show them relevant content for highly effective marketing.

  • Advanced targeting and retargeting services

  • Study and analyze data to measure the service performance

  • Provide campaign report and enhance our services

Does Kintegra share data ?
Kintegra's advanced data-driven advertising is designed to do precise targeting with the objective of showing relevant content to the user and to avoid spamming. The data so collected is used solely for the purpose described above and is not shared with any third party.
How about Kintegra’s Data Security Policy?
Kintegra ensures data so collected will not be used for any other purposes apart from the objectives mentioned above. The client can anytime have right to request the following:
  • Access the data we have collected in the past with respect to your specific company. We may not be able to identify or locate the complete data ( except for the third party/ personal data) related to you

  • You may request deletion or restriction of the data access to the third party data/ personal data

  • You may request the withdrawal of your consent with respect to the third party data usage

How Targeting and Retargeting Works?
Ad targeting is based on the interest and behavior of the user. The data-driven advertising is used to identify the users who have shown interest in the content relevant to certain product/service. Such user segmentations are created and are served with a relevant advertisement that matches to their interests. This marketing practice helps in increasing the ad score and increases user engagement
For retargeting purposes, a pixel code is used to identify the users who have engaged with your ad, website, landing page or any other online property. The information collected by the pixel is therefore used to show the ad related to the specific or related product.
What is Cross-Channel Ad Optimization?
Kintegra is an advanced growth automation tool that helps you to do cross-platform advertisement. The data collected with the help of the pixel has the capability to map the user coming from one channel to a parallel channel and show a more impactful ad.
How do I track the performance of my ads/campaigns?
In the dashboard you can see all of your running ads and their performance.
How often I can send out reports?
You can send out your reports daily to weekly or at any time of your choice as your schedule as PDF or Excel report.
Where can I see the stats and results of the campaign?
During the campaign, you can see, via your dashboard, how well the campaign is doing.
How am I billed?
Please visit our pricing page: https://app.kintegra.io/public/pricing

Let’s get you started on the path to business growth nirvana