Cross-channel Growth Automation with Kintegra

The invasion of digital has overturned the game for businesses, especially in marketing. With access to affordable, fast mobile internet and powerful smartphones, modern customers are hyper-connected. Being in connection with the communication networks than ever before, the customer is constantly on digital platforms by interacting with technology features.

In the digital world, there are several modes of communication that businesses effectively use to interact with their users on a daily basis. In order to enable customers to take action preferably to buy your product or service using the channel of their choice. These form the crux of user engagement for today’s evolved, hyper-connected customers.
This blog is an outline of the present state of user engagement with multi-channel marketing to get a better thought of how Kintegra- the cross-channel growth automation platform can help you.

In this blog, we cover the following topics:

Read more to know about cross-channel growth automation through Kintegra:

Marketing is a term, it helps to interact and engage with the customer for business development. Having the right communication at the right time is the key to reach your business on high-level. So, a single channel is not enough for interacting, converting, and engaging the hyper-connected customers.

If you only focus on a single channel, you're going to miss out on a large portion of your targeted audience. In fact, focusing only on a single channel can even make for poor customer experience and prevent you from successfully nurturing your leads. But today’s digital era everyone, even the enterprises also competing for customer attention. To crack the problems on communication, most of the businesses use Cross-channel marketing.

Cross-channel marketing is the practice of using multiple channels to reach customers. It is an ideal practice to achieve your business goals immediately. It will help you to connect your customers seamlessly with your brand by offering a multi-channel experience. Also, helps you to track each and every move of the customer, in spite tracks everything about the customer journey.

Tracking and monitoring insights of customer are the way to provide a truly integrated experience for the customer. So, what are the real benefits of cross-channel marketing? Here it is:

Increased customer engagement

Using cross-channel marketing you are able to reach customers at different times of the day and also at different points of the purchasing cycle. You can also find a marginal increase in engagement levels with cross-channel marketing.

conversion rates

By implementing cross channel marketing strategies you can able to connect with multiple platforms and devices which increases your customer engagement rate. The recent study is a mere example for that in this study it points out that nearly 72% of the users are getting connected to their brands through multi-channel. Multi-channel B2C campaigns increase ROI to 24% than single-channel marketing

Improved brand loyalty

As customers engage with a brand more on a regular basis, the chances of them becoming and ultimately staying loyal to that brand also increases. In this case, the cross-channel approach helps you to improve brand loyalty with the consistency in delivering a multi-channel experience.

Cross- channel user analysis

Cross-channel marketing is one of the most effective forms to create consistent multi-channel experience aligning with customer behavior. On the back of this cross-channel, the user data will help you to retarget customers based on their browsing and purchasing behavior, which also contributes to increased engagement and loyalty.

The advanced future marketing strategy will be lies on Cross-channel growth automation, to make businesses to engage with their customers on the digital way of using digital technologies. It converts multiple digital platforms seamlessly into a single platform. It is an advanced marketing strategy used to transform digital marketing into one platform.

Cross-channel growth automation is the future, which is utilized to engage with your prospects or customers across all digital platforms and devices. With cross-channel growth automation, you can stir up interactions and feedback together with contents on your customers’ behavior. This makes your communications to have a better meaning and relevance.

Cross-channel growth automation treats each platform differently based on the tone of voice or the message it conveys, under one umbrella. Regardless of the platform, a cross-channel approach ensures that customers will have the same experience across the board. In this way, it will increase satisfaction and lead to repeat interactions and engagements.

Automation is the right era to adopt modern technology to increase sales, productivity. There are innumerable benefits of Cross-channel Marketing automation, let's take a quick look at how:

Consolidated Campaign management

Offers the simplest way to monitor, analyze and optimize marketing campaigns from all channels in one place. Including capabilities to monitor, manage and optimize your marketing collateral on your cross-channel ad accounts.

Campaign Trigger based on User Actions or Behavior

You can able to anticipate your audiences across channels to bring them back, encourage a second purchase, or notify them about that must-have product or service.

Enhanced effectiveness from insights

By the use of Cross-channel growth automation, a company can take multi-dimensional way to analyze the activation of the customer on apps, channels, and other data sources. Even you can demand data visualization and data export towards the customer to launch data quickly on their hand.

Making customer visit again

You can retrieve the tracking of the customer from dynamic apps groups, the multiple channels from website combine into cross-channel marketing. Even the automated insight can track app behavior towards customer for data analysis to improve more visits and sale from customers.

Visualize Your Marketing Impact

You can use cross-channel marketing automation to visualize the campaign effectiveness you had ever seen before. It will give an understanding of who is responding to your marketing efforts. At the same time, it gives an understanding of where your prospects are now and what is the missing element in your marketing effort.

Kintegra is a cross-channel growth automation platform that solves the terms coming with life in a multi-channel account handling for agencies, marketers, and brands. Simply, it is a next generation cross-channel advertising platform that unifies digital marketing tasks to a single point of execution using in-built artificial intelligence. Kintegra helps you to reaches out to the right audience with the right message at the right time, enhances engagements and conversions, and monitors optimization through various platforms on a continuous basis.

Multiple cross channel account linking

You can able to link your multiple marketing accounts in Kintegra in an extremely simple way to monitor and measure the insights across all platforms.

Intuitive dashboard

You will get an intuitive dashboard to view your campaign summaries across channels. Also, campaigns from cross-channels can be grouped under individual goals like Engagement, Traffic, Video View, Lead Generation, Install and Purchase.

Advanced campaign intelligence

You will get campaign level insight on audience interactions, Shopping, Day of Week, and more based on your campaign metrics.

Single View of Performance

You will get a simplified dashboard to help you to fetch important campaign data in the form links impression, click, and conversion data to help drive accurate measurement while preventing conversion duplication.

Unified Search Intent-

You will get simpler search to get rid of the multiple tabs, windows and confusing naming practices while running your advertising.

Autonomous Cross-Channel Rule Engine-

You will get a more controlled environment in managing the campaigns across platforms by allowing them to:

Powerful Rules to Optimize Campaigns-

You will get improved control and flexibility for the campaign optimization to perform specific actions automatically.

PBA- Predictive Budget Allocation-

Predictive Budget Allocation is an AI-based pure play budget allocation feature that helps you to drive maximum revenue results without exceeding your budget. Kintegra analysis campaign trends and suggests more effective budget planning according to the changes. The suggestions so made are based on the past-performance data of the respective campaign and its existing goal which helps in budget optimization.

Kintegra is a powerful platform that helps in tracking campaigns across different ad platforms.

You will get a single platform to add and manage multiple advertisers. Moreover, you can link cross-channel ad accounts and group them under one business entity.

With Kintegra, you can fetch important campaign data in the form of a simple dashboard. You can also customize the dashboards the way you want by any combination of digital marketing metrics with powerful filters.

By setting up Kintegra- the cross-channel growth automation platform, you will be able to integrate traditional and emerging channels. You will likewise incredibly simplifies the creation and execution of cross-channel campaigns by empowering marketers to create, generally, a single campaign that can be replicated over different channels.

Kintegra will put the sacred goal of marketing inside your grip – contacting the correct individual with the correct idea through the correct channel at the perfect time while diminishing expenses and improving the adequacy and execution of your showcasing endeavors. Reaching out the right audience with the right offer through the right channel at the perfect time, while diminishing expenses and improving the adequacy and execution of your marketing efforts.