9 Effective Digital Marketing Strategies for Startup Companies
Nowadays, marketing has been changed rapidly. A marketing strategy plays an important role in the business; it provides a plan for marketing the products or services offered by the business. Most of the startup companies are adapted to today’s digital marketing world. However, it is equally important to have quality plans and ideas to enhance your business level digitally.
Whether, you are working for a large, medium or small organization is does not matter, you must have the ability to run the business successfully. In today’s digital world, you have a variety of options for marketing your business as well as thousands of articles and websites will guide you in the right way. If you decided to go through the digital marketing side, you need to create a digital presence.
Let’s see different types of digital marketing strategies for startups:
In these days, social media is considered as a powerful marketing tool. The companies can easily able to achieve their monthly target with the help of social media for marketing. You have to post the right content about your products or services on social media for reaching the right audience.
As per the Social Media Examiner’s report, nearly 90% of the marketers consider, social is the right platform for their business. Let see the list of benefits offered by social media marketing:
Helps to enhance traffic and exposures
Loyal customers have been developed with the help of social media marketing
Improves sales rate
Enhances lead generation and search ranking
2. Email Marketing Strategy:
In the marketing world, emails are an effective way that will deliver a higher Return on Investment (ROI) to businesses. In today’s digital world, the email is four times higher than the other marketing strategies. Those strategies include social media, paid search, and direct marketing.
Here is a perfect CTA email example by Moo , targeting to their landing page. Once the user clicks the CTA “Snip the string”, the user is taken to their landing page.
The process involved in email marketing is used to collect the email addresses from potential leads, paid or free. Then, you can start to market them in a series of emails. Here are some of the useful tips to create an email marketing campaign:
Update emails for mobile services
The subject line should be engaging, catchy and benefit-rich
Break your email contents using bullets and sub-heading for easy scan
Mention the benefits you are going to offer
Write the email content using plain and persuasive language
3. Influencer Marketing:
Influencer marketing plays an important role in today’s marketing trend. The influence of marketing mainly concentrates on attracting people to buy a service or products. In simple words – Influencer marketing act as the face of your services.
Influencer marketing gives a chance for companies to use the power of social media, at the same time depending on the individuals who have a great number of followers. Check out how influencer marketing helps your business:
However, companies cannot able to market their services or products directly. Some of the reasons are mentioned below, why startup companies prefer influencing marketing:
While compared with promotional strategies, influencer marketing is less expensive
The plans can be easily implemented in the influencer marketing
Due to the authenticity of influences, the customers will hold your brand
Influencer marketing can able to create a trustworthy of your brands or products in front of the customers
What's more, not satisfied: Here is a few statistics related to this strategy:
70% of teenagers trust influencers rather than other marketing approaches.
81% of marketers find influencer marketing as a powerful medium.
51% of marketers accept that they are getting potential customers from influencer marketing.
On an average ROI of $6.50 for each $1 invested into influencer marketing.
Last year, 59% of marketers expanded their influencer marketing budgets.
4. Pay Per Click Performance Strategy:
A search engine advertising method can be used in the pay per click marketing (PPC) to bring a lot of visitors to your website. Pay per Click is considered as the powerful marketing tool, for engendering the sales-ready leads. PPC just needs money for making your time and work at the top position of the search engine results. It can effectively create the bids and ads for generating a favorable Return on Investment (ROI). Some of the practical benefits offered by the pay per click are mentioned below:
You need not wait for the results
With the help of the right ad, you can able to reach the customers at the right time
Other marketing strategies can be sharpened with the help of data and insights
Here’s how the PPC Ads look when you search for “email verifier”:
5. Content Marketing Strategy:
Whether you are focusing on the B2C or B2B domain, content marketing is significant for today’s businesses. The entire industry has been included in content marketing. While compared with other sources, people get easily attracted by the graphics and striking contents.
Initially, you have to map your content plans by following the different stages for making to audiences to read it again. Reasons for adopting content marketing for a startup business:
Enhance visibility to your services or products
Construct authority and credibility
Make a long lasting relationship with your customers
Encourage brand recognition and awareness
Offers quick results
6. Search Engine Optimization Strategy:
With the help of the relevant keywords, the search engine optimization can help you to reach the topmost ranking on the search engines. Most of the people think, the SEO is complicated to put in practice, but the fact is, it is easier to understand.
The 5 steps in search engine optimization process which you can use to improve your ranking in the search engine:
Competition Analysis and Website Audit
On Page Optimization or site optimization
Link Building and off-page optimization
Monitor ranking and keep updating content
If you want to create a good impression of your company in front of your potential customers, you have to reach the topmost rank in search results. So, search engine optimization is more significant for startup companies.
7. Retargeting / Remarketing Ads Strategy:
The Retargeting is nothing but marketing, which is used to display the relevant ads for those who have visited your website early or interacted with your posts on social. Here are the 5 retargeting Ad strategies for your start-up:
Pixel-based retargeting: This works by displaying your ads right after the user left your website to bring their eyes back to your products or services.
Social Retargeting: Type of pixel-based retargeting, focusing on displaying ads to users visited your website or interacted with your posts on social, let it be likes, comments or shares.
List-based retargeting: Focusses on your audience who are already in your mailing list.
Search retargeting: This works as an outreach tool to drive qualitative traffic to your website by displaying ads to the users based on their search behavior.
Onsite retargeting: This approach is not only to bring back the user but also to keep them on your website for longer to make their first purchase or upsell and cross-sell them.
With the help of effective retargeting ads, you can able to convert your potential customers who have shown interest in your brands or services. The conversion rates also have been enhanced with the help of retargeting ads.
8. Affiliate Marketing Strategy:
In general, affiliate marketing can be treated as a sibling of influencer marketing. It also concentrates on bringing the customers to buy the products or services. Affiliate marketing is considered as a great way to earn more profit.
With the help of an external website, the online retailer can create more traffic or sales in front of the customers. The affiliate marketing uses social media to share their website link and induces the customers to visit and purchase a product or brands from your website.
Let’s have a look at the best affiliate marketing methods:
Content-Driven Affiliate Marketing: Here content stands as the backbone for the affiliate marketing success.
PPC Based Affiliate Marketing: You can choose PPC or Pay per Click Advertising to display ads on search engines for the desired keywords.
Review Based Affiliate Marketing: This one helps you to boost your trustworthiness and reputation based on affiliate reviews for your products or services.
Banner Ads: This is a method of using banner ads.
So, how does affiliate marketing works:
First, the affiliate marketer has to sign up for your affiliate program
Then, they will promote your products or services through their blog/website/social media channel utilizing a special link ( affiliate link)
When a visitor clicks on the special link and land on your website, a cookie will be dropped to the visitor’s computer.
With the cookie, you can track the conversion
As the visitor completes the checkout process, you have to send the payment for all the conversion.
9. Viral Marketing Strategy:
The viral marketing strategy is considered as the best marketing source for startup companies, it has the ability to make your business viral on the internet. Content creation that makes viral on the internet can help your business to reach your goal overnight.
Viral marketing only works well when you create stuff with catchy jingles and engaging graphics for catching the audience's attention.
Most of the time what becomes viral is a blend of luck and timing, here are some best practices you need to know before making an Ad copy:
Target the appropriate audience and channels
Focus on creating an emotional appeal
Do something out of the box
Offer a valuable product or service for free
Stop focusing on traditional marketing
There should be a brand message in the content
Add real life in the videos
Keep it simple and easily shareable one
Follow-up with additional elements (bloopers, blogs, and other related contents).
Tie into current affairs, pop culture, sports, and other news
Viral marketing can give you an effective result with the combined efforts of some other techniques. Due to some issues, some of the startup companies can lose their priorities in front of potential customers. With the help of viral marketing, you can reach your product or services on the topmost position.
Once you create traffic for your brand on your official website, half of the job has been done. The other half is the conversion of your potential customers to make a purchase on the products or services of your company.
Make use of the marketing strategies mentioned, to gain and retain your reputation in front of the customers and also to reap the benefits offered by digital marketing. These all are the important digital marketing plans you have to be remembered, to enhance your business level digitally.