8 Reasons to Switch Your Business to Marketing Automation Now!
A businessman has substantial responsibility on his shoulders. While managing the current business is one task, growth of the business is a whole new challenge which requires constant discipline and management. It may seem tough but is surely achievable by automation of operations. It is a well-known fact that the heart of a business lies in its marketing as it helps you get noticed and nurture your relationship with the customers. Just imagine what it would be like if you could automate your marketing strategies by digital tools to target and retain customers with ease.
Statistical Fact- Marketing automation drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Apparently, it's the right era to adopt technology and automate the marketing strategies as the benefits are innumerable, but the major benefits to business have been highlighted below-
1. Enhanced effectiveness
One thing common in a small and large business is their finite resources which make it essential to allocate them in the best way possible.
Market automation helps you reach a higher audience with the same resources as it uses techniques that strengthen customer relationships, scales marketing campaigns, and gives businesses a competitive advantage. It makes it easy to integrate lead generation efforts to create a manageable sales cycle.
A few years back only, Lenskold Group found that “63% of companies that are outgrowing their competitors use marketing automation.” Likewise, the Uberflip has an infographic showing that companies that use marketing automation see 53% higher conversion rates and 3.1% higher annualized revenue growth rate than non-users.
2. Optimize costs & Boost the revenue
Marketing automation can help save your business money in a number of ways. However, the biggest money-saving feature that automation offers is the fact that one person can conduct many marketing functions.
This allows your marketing team to employ fewer members while still being able to remain productive and efficient. For many smaller companies, being able to do more with fewer marketing team members can be the difference between losing money and generating a profit.
As far as increased revenue is concerned, automating your cross-sells, up-sells, and customer follow-up escalates the customer lifetime value which when merged with better lead generation and prioritization, enhances the sales activity with a better ROI.
3. Automated management of social media campaigns
Automated cross-channel campaign management enables a marketer to squeeze maximum benefits from the available resources and saves a lot of time. Marketing automation tools allow you to manage all of your social media campaigns through a single dashboard. Not only this, such tool works productively towards cross-channel optimization by monitoring the metrics on multiple channels and providing suggestions on the basis of real-time data.
4. Targeting potential customers cross-channel
A generic targeting will not give you results as good as planned and thought out targeting. Marketing automation helps you to identify the segments of audiences who are relevant to your business and hence would give you better results. Such tools also enable you to reach the right audience in a personalized way across different channels.
Some market automation tools provide AI recommended optimization strategies for targeting the potential customers’ like-
5. Improved reporting system and knowledge regarding what is working and what’s not
By working with the data in your CRM system, your marketing automation software won’t just tell you which campaigns worked, but what type of customer they worked for. Further, it may assist you in grabbing real-time information into audience segments, source referrals, conversion or click-through-rates and more all aggregated by the campaign for each client.
6. Follow up on leads
With automation, you can ensure that every hot lead is followed up with straight away by-
Immediate customized response- The convenience provided by automation is that you can create a personalized autoresponder that will trigger to a lead based on the form they filled out on your website. With this feature, you can respond to the lead within a reasonable time of receiving the query.
Re-engagement of leads- There comes a time when a lead stops responding and looking at your e-mails. Using market automation tools you can exactly see when it is happening and with whom and accordingly who may use any re-engagement technique, offer new content so that they get inspired towards your business again.
Lead scoring-By assigning a number or value to an action within your automated sequence, the sales team can prioritize leads by how likely they are to purchase, the potential purchase size/amount and the purchase timeframe, as a result of which the sales team can focus on the relevant leads.
7. Up todate CRM data
Marketing automation software creates profiles of the customer which is updated as and when the additional information of the client is received. This keeps you updated about the changes in the behavior and expectations of the customer.
8. Constant A/B testing
In general terms, A/B testing means testing out various options amongst content, landing pages, CTAs etc. For e.g. sometimes you’re not really sure what subject line works best or which name to use as your sender’s name. A/B testing allows you to send out two subject lines or two different sender’s names to a small percentage of your recipients so you can see which one worked best. Now imagine having an A/B test running continuously on every campaign and at every stage of your marketing process! This is exactly what automation of marketing provides.
Marketing automation has endless possibilities. The truth is that some companies will get more out of it than others. The number of potential benefits you can reap from marketing automation will depend on how robust your marketing automation strategies are. And now that you know the revenue-boosting benefits of marketing automation, you’ll need to find the right technology to invest in.