How AI Is Playing a Role in Serving Your Customers Better?
When it comes to businesses there are a number of challenges that come on the way. The major and foremost challenge faced is to help your target market see the value that you provide. If you are a niche in an already existing product or service you have to really fight through the competition and define your segment market. And if you have a breakthrough product and get the advantage of being the first mover, you have to rest assured that soon your product will be replicated for the entry of other players.
In this era of technology web properties like website, application, social media platforms, etc play a major role in customer acquisition. Majority businesses see that on an average only 2% of your website visitors will convert into a customer. That means you are losing out on the other 98% of the visitors. The element to understand here is that the customer buying decision is influenced by multiple factors like customer-brand interaction, buying journey, engagement and much more.
Marketing platforms where on one hand have provided a wider reach, but at the same time, there are so many platforms available that it is impossible to manage all. AI (Artificial Intelligence) based marketing platforms make the task of marketers much simpler. The machine learning and automation capabilities help the platform to learn and improve with every data input. That means the platform is only as smart as the data it gets exposed to.
Brands continue to adapt AI based tool and research shows businesses have admitted to the benefit they have reaped since the adoption of AI:
Marketing automation drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
The artificial intelligence marketing is expected to be worth $16.06 billion by 2022, growing at a CAGR of 62.9% from 2016 to 2022
Kintegra is such an advanced AI-based tool which churns the data it gets exposed to and uses the insight to deliver optimized results. Some of the benefits that brands can see after AI adoption are :
1. Effective Reach & Quick Decisions
Digital Marketing activities expose marketers with loads of valuable data which is not completely utilized. It is unfair to expect human to churn such huge piles of data and come up something constructive in a small span. AI makes this task much simpler since the tool is capable of processing data in real-time and provides you with quick insights for immediate smart strategic calls.
Market automation helps you reach a higher audience with the same resources as it uses techniques that strengthen customer relationships, scale up marketing initiatives and gives businesses a competitive advantage. It makes it easy to integrate lead generation efforts to create a manageable sales cycle.
2. Reduction in costs, increment in sales revenue
Kintegra can help save your business money in a number of ways. However, the biggest money-saving feature that automation offers is the fact that one person can conduct multiple marketing functions.
This allows your marketing team to employ fewer resources while still being able to remain productive and efficient. For many smaller companies, this small change can provide them a larger monetary benefit since they save a huge cost of resource allocation.
As far as increased revenue is concerned, automating your cross-sells, up-sells, and customer follow-up escalates the customer lifetime value which when merged with better lead generation and prioritization enhances sales activity with a better ROI.
3. Automated management of social media campaigns
96% of the businesses fail majorly due to inefficient marketing and brand dilution. AI capabilities of Kintegra makes it possible to monitor campaigns across platforms in real-time. Automated cross-channel campaign management enables a marketer to squeeze more juice from the same fruit until it hits the pulp, in short, it provides maximum benefits from the available resources and saves a lot of time.
Kintegra allows you to manage all of your social media campaigns from within one dashboard and works productively towards cross-channel optimization by monitoring the metrics on multiple channels and levels.
4. Cross-channel campaign optimization
Everyone is NOT your audience. Kintegra enables marketers to reach the right audience with the right content across different channels. The smart learning capability of the tool helps it to identify potential customers’ by creating multiple segments of audiences like -
Behavior and interest-based audience targeting
Data-driven pitching communication
Determining specific audience touch-points
With the help of Universal Pixel, the tool is able to map the audiences coming from various sources and enables marketers to create personalized ads for the customers across platforms. This feature does not only help in targeting customers through different channels but also optimizes the ad as per the user need.
5. Unified Reporting System
You would think that it is easy to pull a report from a single platform and take decisions on the basis of campaign performance. But you think that is a complete picture? The answer is NO.
A unified reporting system does not only allow you to notice which campaign worked the best or the worst. But it also enables you to see which platform drives maximum quality traffic to your website, which drove more engagement and which lead to more sales and so on. The parameter of judging the performance of a given campaign or platform varies with the objective.
Kintegra can be easily integrated with your CRM which helps you to get further more insights about your customers and draw strategy accordingly.
Further, it also helps you to fetch real-time information about audience segments, source referrals, conversion or click-through-rates.
Businesses tend to lose a lot of money on A/B testing. Also, human error is something that cannot be eliminated. Kintegra helps you to automated cross-channel optimization to a level where non-performing campaigns are auto-paused; the budget can be increased/ decreased to ensure you get the best results in a given budget. The PBA (Predictive Budget Optimization) and Smart Rule creation capability become the guidelines for Kintegra to understand what you want to achieve from your campaign. This not only helps you deliver the best possible results but also helps you save cost that marketers used to waste on amending errors or A/B testing.
AI although will make the job of marketers really easy but that does not mean the human role is negligible. AI is just an assistant and a vital part of growth marketing strategy. It will help marketers to achieve greater results utilizing the best available data-based insights. But it is the marketers who have to make the strategic decisions to stay ahead in the game.