How WhatsApp Business API Will Revolutionize Customer Experience & Help Brands Improve ROI!
Recently Whatsapp introduced its business API that will allow businesses to interact with customers. For the first time, Whatsapp is going into a revenue model where it is going to charge businesses for delayed responses to customer queries if done after 24 hours. Whatsapp API will enable businesses to programmatically send information like shipping, appointment confirmation, the information in product/services booked, etc, but otherwise, they can only message people who have contacted them first.
This service of Whatsapp has been running for selective businesses like BookMyShow, Kotak Mahindra Bank and RedBus as a pilot run. The success with these businesses has led to the launching of Whatsapp Business API.
Now customers don't have to search through multiple messages to reach that one message which confirms the flight timings. This experience and many such experiences are going to be soon changed. Customers will be able to approach brands in a much simpler way. Brands at the same time will have an opportunity to address customer problems before they grow big and take the shape of negative marketing on social media. Multiple companies are launching technologically advanced products similar to that of Whatsapp Business API that is not only unique in their own ways but is also going to reflect their usability in our everyday lives.
After being acquired by Facebook in 2014, this is the first time Whatsapp is going to fetch some revenue. Unlike Facebook, Whatapp is not going to cram user chat inbox with the messenger. Instead, brands will be able to advertise on Facebook better by using Business API.
This is an opportunity for Kintegra users to reach out to their target audience on Facebook in a more sophisticated way. Kintegra with the help of Artificial Intelligence is going to improvise customer experience. It facilitates businesses to increase the relevance of their digital ads by showing it to a definite audience based on their past interactions and trends that match the brand's target customer profile.
This will help in reducing the spam percentage so Facebook users are not cluttered with all kinds of ads on their page when they peacefully want to browse through the content as per their own will. Kintegra is a powerful platform backed by AI which makes it simpler for the brands to optimize their campaigns to ensure they reach out to the right audience at the right time. This will make digital marketing activities for businesses more impactful thereby increasing their ROI. Also, it will make the customer experiences smoother, pleasing and relatable without annoying them by showing something they don't want to see.